Business and Finance Worldwide

Archive for March, 2009

Among other businesses, food is the only one which is consumed frequently and spent at the most by consumers. It spans to all demographics – men, women, children, older people, the poor, and the rich. It also has the widest product offering of meals, snacks and desserts. Among these three, desserts have the greatest potential of staying hot in the food business.

Among the popular choices of desserts are ice cream and cakes. But people nowadays are growing picky when it comes to these foods. They, especially young individuals, now want a dessert they can enjoy with less calories and fats to aid them in staying fit while still enjoying a sweet treat. The business answer to this is to offer desserts that are health friendly. This begins by conducting a survey among customers. Try to find out besides, sugar-free variants, what else they would want to have. Some examples would be infusing the taste of green tea which is one of the newest healthy food icons. Real fruit pieces in ice cream are also appealing to customers. But to completely substitute ice cream, serving frozen yogurt would be a healthier alternative.

As for the other target consumers like children, cakes can be made more appealing by including flavors from their other favorite foods like chocolate. Top some bits of Oreo or M&Ms on the usual vanilla or chocolate cake. This technique easily works for children because their childhood favorites are very hard to resist because their taste buds simply love these flavors.